INFLUENCER CAMPAIGN
Rubbermaid Tuesday Night Cooking Club
Rubbermaid teamed up with social media influencers to host live cooking demos showcasing DuraLite Bakeware, accompanied by their own Spotify playlists to set the mood. The recipes were feature on this landing page. The landing page was designed and coded using Ceros to accommodate the campaign's deviation from the product's style guideline in order to appeal to a younger target audience.
ROLE: Art Director & Designer
LEAD Generation
Rubbermaid Meal Prep Recipe Collection
Excerpts from a digital recipe book, content provided by Rubbermaid social ambassadors, used for email generation.
ROLE: Art Director & Designer
PHOTOSHOOT
Rubbermaid Summer Colors
Lifestyle photography for the eCommerce product launch of Rubbermaid Summer Colors for the food storage lines TakeAlongs, EasyFindLids, and beverageware.
ROLE: Category Art Director
Photographer: Michael Troast Studio AD: Alex Uhlig
Food Stylist: Julia Choi-Rodriguez & Joanna Han Producer: Michelle Kornelli
PRODUCT DISPLAY & SoCIAL CONTENT
Rubbermaid Sinkware Collection
Enhanced content for eCommerce retailers. Photography shot with the in-house content studio partners. The graphics and product messaging for this product launch was developed with packaging and industrial design teams to create a consistent omni-channel retail experience.
ROLE: Category Art Director & Designer
Studio AD: Alex Uhlig
