PRODUCT LAUNCH
Calphalon Premier Space Saving with Mineral Shield
Digital content and marketing assets for eCommerce product launch of Calphalon Premier with Mineral Shield. The launch includes a feature video, lifestyle product photography, email, and enhanced content for product display pages.
Feature Video
ROLE: Director & Category AD
Cinematographer: Nick Kral Studio AD: Eddie Gallegos. Food Stylist: Julia Choi-Rodriguez Producer: Deb Metts Editor: Aden Kahn Motion GFX: Krzysztof Pac
eCOMM & DIGITAL MARKETING
ROLE: Art Director
Digital Designer: Lisa Ervin
PHOTOGRAPHY
ROLE: Art Director
Photography Agency: Johnson-Rauhoff
