PRODUCT LAUNCH
RUBBERMAID DURALITE BAKEWARE
Digital content and marketing assets for the eCommerce product launch of Rubbermaid DuraLite Bakeware. The launch included a feature video, lifestyle product photography, organic and paid social assets, email, and enhanced content for product display pages. The campaign created a lot of buzz and drove sales making the most successful product launch for Rubbermaid in 2022.
Feature Video
ROLE: Director & Category AD
Cinematographer: Jason Montalvo Studio ADs: Alex Uhlig & Eddie Gallegos Food Stylist: Maggie Ruggiero Producers: Jessica Imperato & Michelle Kornelli Editor: Melissa Marcus Motion GFX: Krzysztof Pac Copywriter: Rebecca Turner
SOCIAL TEASER CAMPAIGN
ROLE: Art Director & Design
Digital Designer: Lisa Ervin
EMAIL & PRODUCT DISPLAY
PHOTOGRAPHY
ROLE: Art Director
Photographer: Michael Troast Studio AD: Alex Uhlig Food Stylist: Judy Kim Producers: Jessica Imperato & Michelle Kornelli. Retoucher: Jesse Untracht-Oakner
