BRANDING

CrockPot Refresh

CrockPot needed a visual refresh in order to stay relevant in the market with competitors like Ninja and Instant Pot quickly gaining share.

ROLE: Art Director & Design

Senior Designer: Melissa Scotton Sr. Art Director: Ali Sciandra 

Pre-Redesign

Proposed Design

TEST PHOTOGRAPHY

Photography concepts were brought to life with an in-house test photography shoot.

ROLE: Art Director 

Studio AD & Food Stylist: Eddie Gallegos Photographer: Michael Troast Sr. Art Director: Ali Sciandra

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After re-brand (circa 2019)

The project changed hands as the team grew and evolved. The original concepts were brought to life across multiples channels: packaging, product display page, website, email, and photography.

Art Director & Design: Melissa Scotton. Sr. Art Director: Janet Tsuei ​​​​​​​

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