FOOD & HOME APPLIANCES
VIDEO PLANNING & ON-SET DIRECTION
Product feature videos for Calphalon, Rubbermaid, and CrockPot.
Make Memories not messes
Rubbermaid Brilliance Pantry vs The Leading Competitor. Cuts include 30s and 15s in wide, square, and vertical format and were pushed on YouTube and Rubbermaid social channels.
ROLE: Director & Category AD
Cinematographer: Nick Kral Studio AD & Food Stylist: Eddie Gallegos Producer: Jessica Imperato Editor: Daniel Munoz Motion GFX: Krzysztof Pac Copywriter: Rebecca Turner
Nonstick Reimagined
Calphalon Classic Cookware with AquaShield. Videos were created for Select and Select Space Saving using the same concept but adjusted the storyboard for the lower product price point and different target audience by using different food, props, and talent.
ROLE: Director & Category AD
Cinematographer: Nick Kral Studio AD: Eddie Gallegos Producer: Deb Metts Editor: Aden Kahn Motion GFX: Amos Shin Copywriter: Patty Lee
Nonstick Reimagined
Calphalon Premier Cookware with MineralShield. This was shot with an under 10k budget by utilizing our in-house talent, spaces, and prop closet. Much of the budget was spent on actors and HMU.
ROLE: Director & Category AD
Cinematographer: Jason Montalvo Studio AD: Eddie Gallegos Food Stylist: Julia Choi-Rodriguez Producer: Deb Metts Editor: Daniel Munoz Motion GFX: Krzysztof Pac Copywriter: Patty Lee
An (unEXpected) Party
This 15s video in search for Amazon mobile app proved to be successful outdoing Amazon benchmark CTRs (+10%) and completion rates (+39%). The video was compiled with stop-motion photography and we manually pushed the table to get the movement.
ROLE: Director, Art Director, Design & Motion GFX
Photographer: Michael Troast Food Stylist: Julia Choi-Rodriguez Producer: Kass Kandetzke Copywriter: Andrea Goyma
