PRODUCT LAUNCH

Calphalon Premier Cutlery Product Launch

Digital marketing campaign for the launch of Calphalon Premier knives. The project scope included in-house photography and video, as well paid social and enhance product display pages.

PAID SOCIAL

ROLE: Art Director & Designer

PRODUCT DISPLAY ENHANCED CONTENT

ROLE: Art Director

Digital Designer: Lisa Ervin

Feature Video

ROLE: Director & Category AD 

Cinematographer: Nick Kral Studio AD: Alex Uhlig Food Stylist: Shaynah Gittleman Producer: Deb Metts. Editor: Daniel Munoz Sr. Art Director: Yolanda Manns

PHOTOGRAPHY

ROLE: Art Director 

Photographer: Nick Kral  Studio AD: Alex Uhlig Food Stylist: Joanna Han  Producer: Deb Metts Retoucher: Ricky Wong

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PRE-PRO PLANNING

Pre-production planning and collaboration on Miro.

FOOD BRAINSTORM

SET DESIGN

PROP STYLING

SHOT LIST

STORYBOARD

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