EXPERIENCE

DESIGN DIRECTOR    Adorama | New York, New York | July 2016–August 2018
• Managed a team of 4 designers using JIRA for project management.
• Provided design concepts, direction and feedback for emails, direct mail, digital ads, event & sales collateral, landing pages and in-store signage.
• Built Adorama brand guidelines document for retention emails.
• Created new product announcements, special promotions and landing pages for brands like Canon, Nikon, Sony, Fuji, RED, Apple, Bose and Sonos.
• Collaborated with marketing to fine tune strategies giving the design team strong project concepts.
• Initiated a more efficient workflow process, including weekly marketing/design meetings and monthly project calendars which resulted in tripling design output.
• Redesigned email templates for the Abandon trigger series resulting in a lift in revenue (~$350k/mo).
• Improved promotional emails to include multiple category click points resulting in a 31% increase in click to open rate and 72% increase in revenue from 2017 to 2018.

ART DIRECTOR   GroundLink | New York, New York | March 2013–July 2016
• Spearheaded a new “Hamptons Private Driver” Campaign including email, landing page, social, PR, and print and display ads. The campaign increased our Hamptons business by 54%.
• Designed and coded the Welcome Series Campaign as well as implemented the trigger in Eloqua. The campaign had over 25% open rates and new customers booked 3-4 times more.
• Won the 2013 HSMAI Adrian Award – Gold/Digital Marketing
• Managed contract designers making sure projects stay on task and up to GroundLink brand standards.
• Organized a project management process using JIRA as a tracking tool and weekly update meetings.
• Assisted Product Team with UI/UX for GroundLink.com and the GroundLink Mobile App.
• Worked with overseas IT team to develop new CMS templates and page designs for the website.
• Optimized emails and web pages using data analytics collected from Marketing.

SENIOR DESIGNER   Ryan Partnership | Chicago, Illinois | November 2011–March 2013
• Designed emails and direct mailers for The Home Depot and The Home Depot Garden Club
• Worked with Martha Stewarts’ Marketing team to create a guest email series.
• Designed landing pages and display ads for American Express Business.

SENIOR WEB DESIGNER   92Y | New York, New York | January 2009–September 2011
• Designed and programmed Flash interactive tours and banner ads for the 92Y site.
• Designed and programmed external web ads and HTML eBlasts.
• Helped launch the new site by training and managing a team of freelancers, as well as organizing an image naming and filing system.

GRAPHIC DESIGNER  Waters Corporation | Milford, Massachusetts | September 2005–June 2007
• Designed brochures, direct mailers, web graphics, logos, trade show booths, sign
• Designed and programmed multi-media CDs and banner ads.
• Trained new staff.

CREATIVE CONSULTANT   Jessica Hiller Designs | Est. June 2005
Betty Beauty, Children’s Museum of the Arts, Classic Stage Company, Planet Fitness, UJA-Federation, Union Square Hospitality Group, Victoria’s Secret, World Science Festival, Xerox

 

EDUCATION

Hartford Art School at University of Hartford
BFA Visual Communications Design | Minor, Art History | Magna Cum Laude

SKILLS

Photoshop, Illustrator, InDesign, Dreamweaver, Acrobat, Eloqua CRM, Selligent Message Studio ESP, Google Analytics, HTML, WordPress, Kentico CMS, Liferay CMS, JIRA, Basecamp, Robohead, Microsoft Office